This is our reason for being! It is our higher purpose! Our mission is what gets us out of bed every morning! Indisputable research shows that the only way to experience lasting happiness is to be connected to a higher purpose, to be part of something bigger than yourself, to be part of something that can achieve far more than you could ever achieve alone! Premier is not an average company; each and every one of our products and services align with our core values.


1. Deliver ‘WOW’ Through Service

WOW is such a short and simple word, but it really encompasses a lot of things. To WOW, you must differentiate yourself, which means do something a little unconventional, innovative and feel the hour to serve. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver. We are not an average company, our service is not average, and we don’t want our people to be average. We expect every one of the tribe to deliver ‘WOW’.

2. Embrace and Drive Change

At PREMIER everybody is conducting 2 second improvements every day to eliminate waste. Kaizan workshops are a regular occurrence. We must all learn not to fear change, but to embrace it enthusiastically, and perhaps even more importantly, to encourage and drive it. We must always plan for and be prepared for constant change made by others. Change can and will come from all directions, at PREMIER improvements driven by everyone everyday.

3. Be a Fun and Energetic Tribe

One of the things that makes PREMIER special is that we value having fun and energetic atmosphere. We don’t want to become one of those cold companies that feels corporate and boring. We want to be able to laugh at ourselves. We look for both fun and humour in our daily work.This means that many things we do might be a little unconventional, or else it wouldn’t be a little fun. We want everyone to bring their personality to work to make life more interesting and fun for everyone. We want our company to have a unique and memorable personality.

4. Be Creative, Innovative and Daring

At PREMIER, we think it’s important for people and PREMIER as a whole to be daring (but not reckless). We want everyone to not be afraid to take risks and to not be afraid to make mistakes, because if people aren’t making mistakes then that means they’re not taking enough risks. Over time, we want everyone to develop his/her gut about business decisions. We want people to develop and improve their decision-making skills. We encourage people to make mistakes as long as they learn from them.

5. Pursue Growth and Learning

We believe that inside every employee is much more potential than even the employee himself/herself realizes. Our goal is to help employees unlock that potential. But it has to be a joint effort; you have to want to challenge and stretch yourself in order for it to happen. PREMIER is growing. We grow because we take on new challenges, and we face even more new challenges because we’re growing. It’s an endless cycle, and it’s a good thing; it’s the only way for a company to survive. But it can also at times feel risky, stressful, and confusing.

6. Embrace Open and Honest Communication

Open and honest communication is a big part of what differentiates PREMIER from most other companies. It allows for strong relationships which provides the platform for us to accomplish much more than we would be able to otherwise. It’s important to always act with integrity in your communication, to be compassionate, friendly, loyal; to make sure that you do the right thing and treat your relationships well. The hardest thing to do is to build trust, but if the trust exists, you can accomplish so much more.

7. Build a Positive Team and Family Spirit

The best leaders are those that lead by example and are both team followers as well as team leaders. We believe that, in general, the best ideas and decisions are made from the bottom up; they’re influenced by those on the front lines who are closest to the issues and/or the customers. The role of a manager is to remove obstacles and enable his/her direct reports to succeed. This means the best leaders are servant-leaders; they serve those they lead.

8. Do More With Less

PREMIER has always been about being able to do more with less. While we may be casual in our interactions with each other, we are also focused and serious about the operations of our business. We believe in hard work and putting in the extra effort to get things done. We believe in operational excellence, and realize that there is always room for improvement in everything we do. Improve everything every day! 2 second improvements! This means that our work is never done. In order to stay ahead of any competition, we need to continuously innovate as well as make incremental improvements to our operations: always striving to make ourselves more efficient, and figuring out how to do anything better. We understand mistakes as learning opportunities. See waste! And Eliminate Waste! WE ARE AT WAR WITH WASTE!

9. Be Passionate and Determined

Passion is the fuel that drives ourselves and our companies forward. We value passion, determination, perseverance, and the sense of urgency. We are inspired because we believe in what we are doing and where we are going. We don’t take “no” or “that’ll never work” for an answer, because if we had, PREMIER would never have started in the first place.Passion and determination are contagious. We believe in having a positive and optimistic (but realistic) attitude about everything we do, because we realize that this inspires others to have the same attitude.

10. Be Humble and Thankful

While we have grown quickly in the past, we recognize that there are always challenges ahead to tackle. We believe that no matter what happens, we should always be respectful of everyone. While we celebrate our individual and team successes, we are not arrogant nor do we treat others differently from how we would want to be treated. Instead, we carry ourselves with a quiet confidence, because we believe that in the long run our character will speak for itself.

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